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"Capital is a semiotic operator": this assertion by Felix Guattari is at the heart of Maurizio Lazzarato's Signs and Machines, which asks us to leave behind the logocentrism that still informs so many critical theories. Lazzarato calls instead for a new theory capable of explaining how signs function in the economy, in power apparatuses, and in the production of subjectivity. Moving beyond the dualism of signifier and signified, Signs and Machines shows how signs act as "sign-operators" that enter directly into material flows and into the functioning of machines. Money, the stock market, price differentials, algorithms, and scientific equations and formulas constitute semiotic "motors" that make capitalism's social and technical machines run, bypassing representation and consciousness to produce social subjections and semiotic enslavements. Lazzarato contrasts Deleuze and Guattari's complex semiotics with the political theories of Jacques Ranciere, Antonio Negri and Michael Hardt, Paolo Virno, and Judith Butler, for whom language and the public space it opens still play a fundamental role. Lazzarato asks: What are the conditions necessary for political and existential rupture at a time when the production of subjectivity represents the primary and perhaps most important work of capitalism? What are the specific tools required to undo the industrial mass production of subjectivity undertaken by business and the state? What types of organization must we construct for a process of subjectivation that would allow us to escape the hold of social subjection and machinic enslavement? In addressing these questions, Signs and Machines takes on a task that is today more urgent than ever.

Working as part of an integrated international team, the authors identify specific findings which are of direct interest to the academic community, such as: * the analysis of vertical learning between operational and strategic levels within complex Signs and Machines: Capitalism and the Production of Subjectivity download epub organizations; * the refinement of notions of identity and subject position within CHAT; * the introduction of the concept of 'labour power' into CHAT; * the development of a method of analysing discourse which theoretically coheres with CHAT and the design of projects. Activity Theory in Practice will be highly useful to practitioners, researchers, students and policy-makers who are interested in conceptual and empirical issues in all aspects of 'activity-based' research. DreamWorks Animation brings Jay Ward's classic cartoon "Mr. Peabody & Sherman" to the big screen in an all-new comedy adventure for the whole family. Mr. Peabody is the world's smartest person who just so happens to be a dog. When his "pet" boy, Sherman, uses their time-traveling WABAC machine without permission, the events in history spiral out of control to disastrous and comical results! It's up to this most unexpected of father-son teams to put things back on track. "Mr. Peabody & Sherman: " The Junior Novelization retells the whole exciting story for boys and girls ages 7 to 10 and features eight pages of full-color images from the movie!

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Author: Maurizio Lazzarato,Joshua David Jordan
Number of Pages: 280 pages
Published Date: 03 Jun 2014
Publisher: Semiotext (E)
Publication Country: New York, United States
Language: English
ISBN: 9781584351306
Download Link: Click Here
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